Addictive Games, Football Manager, Kevin Toms, The 80s

30 years ago- Football Manager packaging – why the picture (beard!)?

Football Manager ZX81 packaging

This packaging was designed by me for when the game was accepted  into WH Smith for sale. The picture of the cup with the two players  around it came out of my imagination as did the Addictive logo with the lightning bolt and the choice of red and yellow. I chose the typeface for “Football Manager” and just to finish it off I put my picture on the cover. (Lol!)

Although putting my picture on as author of the game was novel in games I didn’t see it that way. It’s common to put the author on music and books because there is a recognised style of work and the publisher is less important than the creatives making the product.

I saw games as the same, and I think only corporate control of creatives has made it less common in games.

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One thought on “30 years ago- Football Manager packaging – why the picture (beard!)?

  1. Putting your face on the packaging was a unique but smart move as your name and face became iconic and intrinsically linked to the Football Manager brand. That’s a good thing!

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