.. and yet people are moved, saddened by his passing. – Because he was so much more. Not just his involvement in great design at Apple, giving us delightful products. Not just because he was an inspiring presenter,  a great salesman, who knew how to make you want a product.

– He was key in giving us electronics products that we don’t just find useful, they are products that we have real affection for. iPhone, iPod, Mac, iPad… most people who have them really love those products. Not just usability but great style and looks.

Windows PCs you have to use, Apple products you want to use, and Steve Jobs made that. His presence will be missed.