I have recently been reading about app entrepreneurs- those who have made their businesses based around the App Store. It’s now evolved to the state where people are wondering where it’s going to go from here. Judging by my experience in the early computer games market it will start consolidating now. – Some companies will combine to gain economies of scale, and some, with weaker ideas and products, who just jumped on the bandwagon of the App Store, will disappear. Over time the market will have the stronger and the better.
But, there are differences. It’s possible to have an app in the App Store without doing much investment in it. It can just tick over and be present. So the company selling it can continue quietly.
And, whatever happens, it’s still great that individual developers with great ideas can sell direct to their customers at a low distribution cost, and therefore they don’t have to sell themselves to a publisher to get their ideas to market.